EEN ONVOORZIENE WEERGAVE VAN REAL-TIME BIDDING (RTB)

When taking a closer look at digital advertising features, the CTV environment emerges as a lucrative channel that works on RTB principle.A DSP can be considered the stockbroker ofwel programmatic advertising. Just like a stockbroker buys shares from a stock exchange on behalf ofwel investors, a DSP buys inventory from an ad exchange on behalf ofwe